What are Cookies?
Cookies are small text files stored on your device by a web browser (e.g. Internet Explorer) that hold information about your previous visits to our site. On returning to our site this stored information is fed back to us allowing us to offer you a more personal browsing experience. By using our site, you consent to cookies being used in accordance with our policy. For more information on cookies, visit www.dataprotection.ie
Why are we telling you this?
EU law requires website operators to ask for permission before using certain kinds of cookies. To ensure you are completely aware of the types of cookies we use and to enable us to continue to bring you the best possible browsing experience, we are giving you a detailed outline of the cookies we use and their unique role in your browsing experience.
What cookies do we use?
Our website uses the following types of cookies:
- – These technical cookies enable you to navigate our site and gain full access to its features and secure areas. Without these cookies essential services, you have asked for, cannot be provided.
- – These cookies remember choices you made on previous visits to our site such as your username, language or region so we can provide enhanced, more personal features. They can also be used to remember changes you’ve made to text size, fonts and other parts of web pages you can customise. Functionality cookies can also be used to provide services you have previously asked for such as watching videos or commenting on a blog. The information collected by these cookies may be anonymised and they cannot track your browsing activity on other sites.
- (Google analytics cookies) – These cookies remember information about how you and other customers use our website. This gives us vital information such as which pages are visited most often and if customers are receiving error messages from certain pages. The role of these cookies is to allow us to analyse and improve the performance of our website ensuring you receive a consistent look, feel and shopping experience. Performance cookies don’t collect any information that identifies the customer and all information collected is aggregated and therefore anonymous.
- – These cookies are used to show you Hodson Bay Group Hotels and Partner Hotel advertisements on other websites. This is called ‘retargeting’ and these cookies remember that you have visited our website and the information is shared with other organisations such as third-party advertisers. Third-party advertisers, including Google, use first-party cookies (such as Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimise, and serve advertisements based on someone’s past visits to our Website. When one of these adverts is presented to you on a site there will be a quick and easy way to click in and opt out of receiving further adverts.
We use tracking technologies for a variety of reasons
We use tracking tools on our websites and mobile applications. Cookies are common on our websites and are small files that download when you access certain websites. To learn more, visit www.allaboutcookies.org/ or www.youronlinechoices.eu/. These pages also explain how you can manage and delete cookies. We use tracking tools, including (but not limited to) cookies:
- To recognize new or past customers.
- To store your password if you are registered to our site.
- To improve our website.
- To serve you with interest-based or targeted advertising (see below for more on interest-based advertising).
- To observe your behaviours and browsing activities over time.
- To better understand the interests of our customers and our website visitors.
We engage in interest-based advertising.
We and our partners display interest-based advertising using information gathered about you over time across multiple websites, mobile applications, or other platforms.
Interest-based advertising or “”online behavioural advertising”” includes ads served to you after you leave our website, encouraging you to return. They also include ads we think are relevant based on your shopping habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products or other companies’ products.
How do we gather relevant information about you for interest-based advertising?
To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described above. For example, we or our partners might look at your purchases or browsing behaviours. We might look at these activities on our platforms or the platforms of others.
We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.
You can control tracking tools and can opt out of interest-based advertising.
In engaging in interest-based advertising, we adhere to the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioural Advertising, which you can review at www.aboutads.info/principles.
In addition, the Self-Regulatory Program for Online Behavioural Advertising program provides consumers with the ability to opt-out of having their online behaviour recorded and used for advertising purposes. To opt out of having participating entities collect your online behaviour for advertising purposes when browsing our websites, visit www.aboutads.info/choices/. To opt out of having participating entities collect your online behaviour for advertising purposes when using our mobile apps, download and use the Digital Advertising Alliance’s “”App Choices”” app. Choices you make are both browser and device-specific.